Walnuts, almonds, and pecans may soon find another major rival in the North American market as the Philippines brings in its native pili nuts cultivated from the fertile soil of Mayon volcano to the Winter Fancy Food Show (WFFS) in San Francisco, USA to be held on January 21-23, 2018.

WFFS is the US West Coast’s largest specialty food and beverage event with an estimate of 20,000 annual visitors and 1,500 exhibitors from across the U.S. and 28 other countries.

“Volcanic is the new organic and we see North America as a perfect market for our value-added and high-quality specialty nut products since its consumer base has a deep appreciation for premium and gourmet snacks,” said Dr. Steve Costello, General Manager of Subic Superfood Inc.’s Mount Mayon Pili Nut.

Subic Superfood Inc. will be showcasing their product in their first participation at the WFFS under the FoodPhilippines pavilion of the Center for International Trade Expositions and Missions (CITEM).

Mount Mayon Pili Nuts are harvested directly from the fruit of the flowering evergreen canarium ovatum, or Pili Nut tree, found in the rainforest of the active, perfect cone‐shaped Mayon volcano in Albay, Philippines. The tree is known locally as ‘the chosen one’; tradition has it that pili trees can provide food, shelter, and medicine.

“Mount Mayon Volcanic Pili Nuts are not just any nuts. They are the most luxurious nuts on the planet, and the ideal snack category game-changer,” added Costello.


Mount Mayon Volcanic Pili Nuts were the only gourmet product that was featured by France’s Michelin chefs at the recent annual ‘Meilleurs Ouvriers de France (MOF) Cote d’Azur 2017’ Gala Dinner for 200 VIP guests at Nice’s Negresco Palace. The MOF awards were created in France in 1924 to honor traditional craftsmen and recognize work which approaches perfection.


“The products target self-consumption and the gifting market. The brand has already secured retail distribution in five-star venues in Asia and is developing a strong global fan club,” said Costello “For example, the Paleo-Keto lifestyle trend grows at a rapid rate, more health advocates are searching for products with exactly the nutrition profile provided in Volcanic Pili Nuts.”


Philippine pili nuts: the new hot superfood


Superfood Inc.’s Mount Mayon Pili Nut contains superfood benefits from the fertile soil which surrounds the 2,462-meter Mount Mayon volcano.


A 17-step pre-sprout and SloDry(™) nut processing system that retains the natural oils and proteins to give the nuts a buttery, “crunchy-but-smooth” texture were developed at in their production facility in the Subic Bay Freeport Zone.



“Our nutrient and mineral‐rich nuts are pre-sprouted in pure artisan water. From there, our 17-step process sustains the delicate, healthy oils and powerful proteins giving our nuts their addictively smooth-yet-crunchy, buttery texture,” said Costello. “The fact that our nuts are consequently “not raw, not cooked” results in easy digestion and increased uptake of nutrients.”


The production process also results in a unique nut quality that is not only deliciously addictive but is also extremely healthy. The process allows the nuts to retain high levels of magnesium, vitamin E, protein and healthy fats, and the fiber profile appears to be the highest of any nut tested. Volcanic Pili Nuts are low in carbs; they are a complete protein and are Kosher, Halal, non-GMO and gluten-free.


To boost their nutritional and beauty benefits and to allow for easy digestion, Mount Mayon nuts are pre-sprouted in purified mountain spring water. This process also increases the protein component of the nut.


Subic Superfood Inc. currently has two flavors of Mount Mayon Pili Nut: the Himalayan Pink Salt Volcanic Pili Nuts and the Ecuadorian Cacao Volcanic Pili Nuts. The former is sprinkled with the healthiest and purest salt available on earth, giving it savory taste and buttery texture; while the latter is coated with organic cacao and organic coconut sugar, producing a premier chocolate fix minus the guilt.


“It’s not just the nut that is healthy but also the ingredients for their flavor,” said Costello. “With the added bonus of very high natural vitamin E and sulfur, we see many people buying our products for their skin beauty and antioxidant benefits.”


Eco-sustainable production


As of now, Subic Superfood Inc. is helping develop local programs to ensure sustainability and fair trade of their Mount Mayon brand.


They are collaborating with Philippines’ national and regional agricultural authorities, and a team from the University of the Philippines, to create the country’s first major cooperative for the expansion of the pili nut industry at the grass-roots level.


“The Pili Tree itself is today classified by the International Union for Conservation of Nature (IUCN) as a ‘vulnerable species’. We are initiating the creation of new nurseries in the provinces to grow saplings and grafts with which we subsidize farmers, expand the industry and protect the rainforest,” explained Costello.


Part of their initiatives is to provide government-subsidized farm financing, help create shortcuts by providing source-to-market support, and encourage local farmers and their families to improve their livelihood methods through education and training.


The brand is also all about “Green Chemistry” with a first multi-million dollar facility in Subic Bay, Zambales that features a direct solar lighting on their production floor, all organic waste products, and HACCP‐level efficiency and hygiene.


“Environmentally friendly, we maintain a circular biologic economy to incur zero wastage. Mount Mayon’s production uses every aspect of our nut so there are no by-products,” said Costello.


“For example, we’re developing a system to use the outer shell and convert it to charcoal which villagers can use as a means of boiling water and cooking, and even a new way to create activated charcoal for the industry. Meanwhile, broken nuts are all used in the production of other products, and we are also creating new cosmetic applications for the medicinal oil,” he further stated.


If you are interested in Subic Superfood Inc’s Mount Mayon Pili Nut, you can check out their products on 21-23 January in the FoodPhilippines pavilion located at the South Hall Booth Nos. 4328-4340 in Moscone Convention Center, San Francisco, California, USA.


FoodPHILIPPINES’ participation in the WFFS 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in San Francisco and Los Angeles, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.



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